A Pool and a Program: |
a guide to operating a profitable business in your own pool. |
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| Owning and operating an aquatic facility is a business with great financial implications! The basic tenet that must be understood by those who wish to have a successful aquatic business is that more than one group must be served. It is very difficult for a single-use facility (i.e. only team practice, only competition, only adult exercisers, etc,) to be financially successful. The groups must be selected, and a business plan developed, before a pool is obtained. |
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| FREE DOWNLOAD of Step 1: Examining the Situation and Options |
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| Purchase the text |
| A Pool and a Program |
| $49 with FREE SHIPPING in US ($12 foreign shipping) |
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| or send a check or money order to: |
Aquatic Partners
2417 Sheffield Circle East
Ft Collins, CO 80526 |
| Be sure to include a note stating that you wish to purchase the text A Pool and a Program with your check or money order. |
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| This text provides a step-by-step guide for developing a profitable aquatic business in a pool controlled or owned by an organization. |
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| The text is divided into sequential steps as follows... |
| • Step 1: examine the situation and options. |
| • Step 2: plan a successful aquatic business. |
| • Step 3: lease a pool. |
| • Step 4: buy an existing pool. |
| • Step 5: build a pool. |
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| THE STEPS are divided into specific tasks: |
| • Examine the situation: describe the situation, see if it can be made workable. |
| • Plan a successful business: develop a mission statement, gather info about possible aquatic programs and local sites, select the patrons who will be served, consider all possible options. |
| • Lease a pool: locate a facility, develop a business plan (staffing, marketing, income/expense projections, operating budget), negotiate and sign lease. |
| • Buy a pool: locate a facility, seek consultant help, examine possible partnerships, develop a business plan, obtain financing, negotiate and complete the purchase. |
| • Build a pool: seek advice from the experts (i.e. USA Swimming, consultants), examine possible partnerships, select a site, prepare formal business plan, secure financing, prepare and review documents, bid/build/accept/open the pool). |
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| In addition to the printed material (110 pages, unbound, three-hole punched for easy reproduction), the accompanying CD contains a PowerPoint presentation that is geared to direct the group as they work to achieve their goal. Special reference is made to the annual USA Swimming "Build a Pool" conference; this is an essential conference for any person or group contemplating building a pool. |
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| A unique feature of the text is the annotated bibliography containing dozens of articles related to the renovations possible to existing pools, and the planning, design, and construction of a new swimming pool. This bibliography, updated yearly, is extremely useful to the planning committee as background reading prior to meeting with consultants or architects. |
